Charlotte Checkers Front Office

Danielle Adkins

Executive Director, CCF

Danielle Adkins
In addition to her current role as executive director of the Checkers Charitable Foundation, Adkins has also held the titles of marketing and community relations coordinator, director of community relations/marketing manager and director of community relations and merchandise/marketing manager with the Checkers since joining the organization in 2007.

Adkins' primary responsibilities include the coordination and facilitation of event planning of on- and off-ice events, increasing the visibility and revenue for the Checkers Charitable Foundation and developing community relations initiatives to promote the Checkers organization. Adkins oversees the implementation of grants, funding and mission objectives for the Checkers Charitable Foundation and assists in the promotions and marketing of events. In addition, is the main contact for donations, Chubby appearances and Checkmate requests.


Hometown Charlotte
College and major East Carolina University, Business Administration and University of Georgia, Masters in Mass Communication and Journalism
As a kid, you dreamed of becoming: A pilot
Name one thing on your bucket list To visit every NFL stadium. Two checked off and counting
If you were an animal, what would you be? Lion
First CD/tape I believe it was New Kids on the Block ... maybe.
Favorite food Japanese
Favorite movie Dirty Dancing and Top Gun
Favorite pro/college sports team UGA, Carolina Panthers, Carolina Hurricanes
Favorite type of music Country
Favorite band So many ... ummm let's go with Kenny Chesney
Favorite book The Notebook. Really want to say 50 Shades of Grey but a bit risky for this hahahaha.
Fun fact I'm slightly addicted to ranch dressing, it must go on everything