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Charlotte Checkers Front Office

Paul Branecky

Director of Digital Media

Paul Branecky
Branecky joined the Checkers in August 2011 after spending the previous six years with the NHL’s Carolina Hurricanes, most recently in the role of senior writer and digital media producer. In this capacity, he was responsible for all aspects of the team’s website, including daily coverage of the team on’s “Tracking the Storm” blog, which he created in 2008.

Prior to originally joining the Hurricanes as a media relations intern during the 2005-06 Stanley Cup championship season, Branecky served as an office intern with the Checkers during the summer of 2005.

As director of digital media with the Checkers, Branecky will continue to provide regular website content relating to the team and its efforts in the community, including game and feature stories and video content. He will also be active with the team’s social media, marketing and advertising strategies. He lives in Charlotte with his wife and son.


Hometown Everywhere and nowhere. Born in Edmonton, Alberta, and moved around a lot as a kid, but have lived a few different places in North Carolina since 1997. So, might as well say North Carolina.
College and major University of North Carolina at Chapel Hill. Journalism – Public Relations with a minor in German, for some reason.
As a kid, you dreamed of becoming: A lawyer. This changed well before I got to college.
Name one thing on your bucket list Not worried about this just yet, but then again, I don't spend a whole lot of time worrying about things I don't have to worry about.
If you were an animal, what would you be? Dog. Not glamorous, but who has it better?
First CD/tape Collective Soul (self-titled album). Bought it for "December" but "The World I Know" was also a staple at awkward sixth-grade dances.
Favorite food Perogies. I like pizza and burgers as much as the next guy, but perogies get novelty points.
Favorite movie Braveheart used to be my go-to on this, but cable re-runs might have beaten it to death. No pun intended (spoiler alert).
Favorite pro/college sports team UNC Tar Heels, Carolina Panthers, Toronto Blue Jays, Arsenal
Favorite type of music Alt rock
Favorite band Red Hot Chili Peppers
Favorite book Kurt Vonnegut (yeah, I know that's an author)
Fun fact A dual citizen with one parent from Canada, another from Texas, and a grandparent from Australia (what's up, identity crisis?). Lived in China for a few years as a kid, distant relative of Hans Christian Andersen (author of The Ugly Duckling, The Little Mermaid, etc.). Have a Stanley Cup ring (a watered-down version I had to pay for, but still).