Manager of Ticket Services and Retention

Samantha Marshall
Marshall, who joined the Checkers as fan services coordinator in the fall of 2014, is responsible for communicating and responding to requests from season ticket and partial plan holders through phone, email, and face-to-face meetings. Along with that, she is responsible for generating awareness of the Checkers and developing relationships with plan holders and fans.

Before coming to Charlotte, she previously worked for IMG Learfield Ticket Solutions at Duke University by selling football and women’s basketball ticket packages. While in college, she interned for the Carolina Hurricanes for two years in promotions and fan development by helping deliver a great game-night experience.

Originally from Seattle, WA, Marshall graduated with a degree in sport management from North Carolina State University while earning minors in business and sociology. While at NC State, she was an active member of her sorority, Chi Omega, and various on-campus activities. Marshall grew up attending junior hockey games in the WHL and spending Saturdays watching Hockey Night in Canada. In her spare time, she enjoys playing golf, attending concerts, travelling and rooting on her Seattle sports teams.


Hometown Seattle, WA
College and major NC State University. Sport Management- with minors in business and sociology
Favorite sports team Seattle Mariners and NC State Wolfpack
Random fact about yourself During my sophomore year of college during one of my internships I got to be the Hardee’s Star at an NC State football game. I ran out onto the field during a promotion in the 2nd quarter in front of one of the largest crowds in NC State history. Luckily I didn’t fall, even though I felt like it could happen at any step. A lot of my friends still bring that up and refer to me as the Hardee’s Star.
Favorite dessert Chocolate Chip Cookies
Best thing about your job All the relationships I get to build with our fans and ticketholders. I consider all of them to be my extended family.
Hobbies Attending concerts, reading, traveling, cooking, golfing, being a reality TV aficionado, and watching all the movies I can.
One place you've always wanted to visit Italy! I hear the cuisine is phenomenal over there along with the history.
Last place you went on vacation Scottsdale, Arizona to see my grandma and attend spring training with family.
Ranch or blue cheese? Ranch- not even a question
Favorite pizza topping Black olives
Pets I refer to my brother’s bijon Ollie as my nephew- other than that I have too many allergies to have my own
Favorite Checkers memory Last season we were playing Iowa on a Saturday Night. Going into the third period, we were down 4-1. I was sitting on what became my lucky stair in section 110. The Checkers proceeded to score 6 goals that period and it was just wild sitting there and celebrating with a bunch of my season ticket holders. I wasn’t allowed to leave until we took the lead. Do whatever works, right?
Previous jobs Account Executive, Duke University-IMG Learfield
Promotions and Fan Development Intern- Carolina Hurricanes
Student Assistant-Wolfpack Sports Marketing
Operations Trainee-Durham Bulls
Fielder- Seattle Mariners